Local Flavor, Global Spirit: Traditional Rujak Serut Training for UMKM With Dharma Wanita Universitas Terbuka Medan
Article Sidebar
Culinary Training,
Women's Empowerment,
DWP UT Medan,
Creative Economy
Main Article Content
yasir riady
Sondang Purnamasari Pakpahan
Yushita Marini
Eka Evriza
Dewi Shinta Wulandari Lubis
Lina Gurung
Abstract
Background of study: This community service initiative seeks to enhance the abilities and inventiveness of members of the Dharma Wanita Persatuan (DWP) Universitas Terbuka (UT) Medan in the culinary domain, particularly in the preparation of traditional rujak serut.
Aims and scope of paper: The main objective for Participants is to get expertise on selecting high-quality ingredients, employing appealing presentation tactics, and implementing basic marketing strategies to enhance the product's economic value.
Methods: The methodologies employed encompass counselling, direct demonstrating, individual practi, and interactive conversations.
Result: The activity's outcomes demonstrated significant enthusiasm among participants and enhanced proficiency in processing and turning rujak serut into commercially viable dishes.
Conclusion: This program can be the initial step in strengthening the creative economy leveraging local potential for members of DWP UT Medan and also implementation of Tri Dharma University.
Downloads
Article Details
Copyright (c) 2025 yasir riady, Sondang Purnamasari Pakpahan, Yushita Marini, Eka Evriza, Dewi Shinta Wulandari Lubis, Lina Gurung
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Agu, E. E., Komolafe, M. O., Ejike, O. G., & Ewim, C. P. (2024). A Model for Standardized Financial Advisory Services for Nigerian Startups : Fostering Entrepreneurial Growth. International Journal Management & Enterpreneurship Research, 6(9), 3116–3133. https://doi.org/10.51594/ijmer.v6i9.1583
Aman, A., Joko Raharjo, T., Supriyanto, T., & M, K. (2023). Peran dan Strategi Perguruan Tinggi dalam Membentuk SDM Unggul yang Berjiwa Creativepreneurship di Era Society 5.0. Prosiding Seminar Nasional Pascasarjana Universitas Negeri Semarang, 7–12. http://pps.unnes.ac.id/pps2/prodi/prosiding-pascasarjana-unnes
Ausat, A. M. A., Azzakariyah, H. K., Permana, R. M., Yasir, R., & Suherlan, S. (2023). The Role of ChatGPT in Enabling MSMEs to Compete in the Digital Age. Journal of Social Science Research, 3(2). https://doi.org/10.31004/innovative.v3i2.346
Ausat, A., Massang, B., Efendi, M., Nofirman, N., & Yasir, R. (2023). Can Chat GPT Replace the Role of the Teacher in the Classroom: A Fundamental Analysis. Journal on Education, 5(4), 16100–16106. https://doi.org/10.31004/joe.v5i4.2745
Budiman, R., Wiradharma, G., Rahmawati, D., & Riady, Y. (2024). Unlocking The Power of Social Media Marketing: A Comprehensive Overview of Universitas Terbuka Sulawesi’s Strategies and Successes. PERSPEKTIF, 13(3), 856–863. https://doi.org/10.31289/perspektif.v13i3.11943
Karim, M. F., Riady, Y., Arisanty, M., Khatib, A. J., & Ajmal, M. (2024). Preservasi Digital Seloko Adat Jambi , Pantun Betawi dan Berkisah Budaya Batam PENDAHULUAN Indonesia memiliki kekayaan budaya yang luar biasa , terdiri dari berbagai adat , tradisi , dan bentuk kesenian yang tersebar di seluruh nusantara . Di tengah perke. Jurnal Lensa Mutiara Komunikasi, 8(2), 17–36. https://doi.org/10.51544/jlmk.v8i2.5398
Metcalfe, J. J., Prescott, M. P., Schumacher, M., Kownacki, C., & Mccaffrey, J. (2021). Community-based culinary and nutrition education intervention promotes fruit and vegetable consumption. 25(2), 437–449. https://doi.org/10.1017/S1368980021003797
Muhaimin, M., Habibi, A., Riady, Y., Alqahtani, T. M., & Chaerunisaa, A. Y. (2023). Covid-19 distance and online learning : a systematic literature review in pharmacy education. BMC Medical Education, 23(1), 1–10. https://doi.org/10.1186/s12909-023-04346-6
Ossowska, L., Janiszewska, D., Kwiatkowski, G., & Oklevik, O. (2024). Local Food Production Based on Culinary Heritage — A Way to Local Sustainability. Suistanibilty MDPI, 1–18. https://doi.org/10.3390/ su162411310
Purnomo, S. (2025). A Comprehensive Micro , Small , and Medium Enterprise Empowerment Model for Developing Sustainable Tourism Villages in Rural Communities : A Perspective.
Putri, K. Y. S., Riady, Y., & Suwito, A. P. (2024). Changing Healthy Living Behavior in the Post-Pandemic Era : New Communication Culture. Jurnal Komunikasi Indonesia, 13(1). https://doi.org/10.7454/jkmi.v13i1.1219
Riady, Y. (2014). ASSISTED LEARNING THROUGH FACEBOOK : A Case Study of Universitas Terbuka ’ s Students Group Communities In Jakarta , Taiwan And Hong Kong. Turkish Online Journal of Distance Education-TOJDE, 2(April), 227–238.
Riady, Y., Habibi, A., & Sofyan, S. (2022). Factors affecting teachers ’ social media use during covid-19 Factors affecting teachers ’ social media use during covid-19. Cogent Social Sciences, 8(1). https://doi.org/10.1080/23311886.2022.2115658
Riady, Y., Sofwan, M., Mailizar, M., Mesfer, T., Nurul, L., & Habibi, A. (2023). International Journal of Information How can we assess the success of information technologies in digital libraries ? Empirical evidence from Indonesia. International Journal of Information Management Data Insights, 3(2), 100192. https://doi.org/10.1016/j.jjimei.2023.100192
Sofyan, A. (2025). ENHANCING CULINARY MSMES THROUGH COMMUNITY-BASED TRAINING: A STRATEGY FOR STRENGTHENING THE LOCAL CREATIVE ECONOMY IN BANDUNG. Journal of Community Service, 7(1). https://doi.org/10.56670/jcs.v7i1.335